How Marketers Can Approach Sustainability Messaging and Avoid Claims of Greenwashing

Communicating marketing messages surrounding sustainable practices, products and companies amid saturated marketing channels and the threat of being

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Hunkemöller sued by German consumer advocate for greenwashing Dutch lingerie retailer Hunkemöller has been sued by a German consumer advocate. The lawsuit is due to misleading marketing in its online shop about sustainability. Dutch retailer Peek&Cloppenburg and German......
Kate Gee comments on the recent HSBC greenwashing claims, in City AM. | Signature Litigation Kate Gee, Counsel, comments on the recent news that the ASA has warned HSBC about greenwashing in its recent adverts, in City AM. This content was originally published here....
Lights? Camera? Action on Climate Change! Climate Chance Action Seriously When Larry Flink’s Blackrock, the world’s largest asset manager, released their plans for the new year, it was about pushing (portfolio) companies to achieving net zero......
“Why Comparability is a Greater Problem than Greenwashing in ESG ETFS” by Ryan Clements This Article argues that comparability in environmental, social, and governance (ESG) exchange traded funds (ETFs) is a much greater problem than greenwashing. Rising demand for sustainable investment products in recent......

How Marketers Can Approach Sustainability Messaging and Avoid Claims of Greenwashing – Chief Marketer