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How to spot greenwashing [Infographic]
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How to spot greenwashing [Infographic]

By 6 October 2022 No Comments

How to spot greenwashing [Infographic]

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The million-dollar question for the million-dollar industry: How do I spot greenwashing? For the past decade, PR professionals have been dragged into greenwashing campaigns without their knowledge. So let us at media update educate you on what to look out for with greenwashing.

To give you a recap, greenwashing is when a brand or organisation is not truthful about its association with environmentally-friendly or sustainable practices.

This includes making false claims of either being a sustainable entity, selling products that are eco-friendly, or participating in practices that are sustainable.

Why would a brand do this? Well, with Gen Z stepping into the buyer market and strict sustainability policies starting to take place, the purchasing space is demanding that companies start to think green. And what better time for a white lie about going green?

Follow along as Jané Rossouw from media update investigates how to spot a green lie:


Do you know some telltale signs of greenwashing? Let us know in the comments section.

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If you don’t know what greenwashing is, educate yourself with our article, What greenwashing is and why to avoid it in PR — in 200 words or less.

*Image courtesy from Unsplash
** Information sourced from www.feedough.com

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If you don’t know what greenwashing is, educate yourself with our article, What greenwashing is and why to avoid it in PR — in 200 words or less.
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