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Greenwashing: Three rules to get your sustainability message right | Analysis | Retail Week
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Greenwashing: Three rules to get your sustainability message right | Analysis | Retail Week

By 27 September 2022 No Comments

As UK fashion retailers including Asos, Boohoo and George at Asda are investigated for potential greenwashing, Lena Roland, head of content at marketing specialist WARC Strategy, explains how businesses can avoid misleading customers with their sustainability messaging

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