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Greenwashing: The thick green line (let’s get real) – Part 4 – The Loadstar
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Greenwashing: The thick green line (let’s get real) – Part 4 – The Loadstar

By 26 September 2022 No Comments

Seriously: Who is the problem? You? Me? Everybody? Part 4: Final reflection  Gen Z and Millennials have been vocal about the imminent need for climate action. And yet, 45% of the Gen Z is driven by being able to afford material goods, if you trust this. And one of those material items that Gen Z and millennials can’t get enough of is fast fashion. According to this Harvard Business Review (HBR) article – headed: “The Myth of Sustainable Fashion” …

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